Your new role
As a Branch General Manager at DFS, you’ll lead your team to deliver an exceptional customer experience while driving the success and performance of your store. You'll create a positive, welcoming space where customers feel at home and colleagues are supported to grow and thrive.
This is a hands-on leadership role where you’ll inspire your team, make smart commercial decisions, and champion our values: Think Customer, Be Real, and Aim High.
What you'll be doing
- Leading your team to deliver a seamless customer experience.
- Using customer feedback and performance data to continuously raise the bar.
- Owning your store’s financial and operational performance – from sales targets to safety and compliance.
- Creating a fun, inclusive, and high-performing team culture where everyone feels valued.
- Coaching and developing your team through regular one-to-ones, training, and growth plans.
- Bringing our stores to life – keeping layouts inspiring and the experience consistent.
- Communicating clearly and confidently so everyone knows what’s expected and why it matters.
- Connecting with your local community to truly own your town, building awareness, engagement, and long-term success.
- Managing your team’s schedule to ensure the right coverage while supporting work-life balance.
The role is for you if...
You’re a strong people leader with the confidence to make decisions, motivate others, and manage change.
Retail management experience is a bonus - but if you’ve got great communication skills, a passion for customer experience, and the drive to make things happen, we want to hear from you.
Interview process
We want to make the process work for you, so let us know if you need any adjustments before your interview Here’s what to expect:
- A phone chat - this will be a quick intro with our Talent Team.
- 1st face-to-face interview – with a People Partner and Regional Manager.
- 2nd face-to-face interview – with your Divisional Director.
For our top 35 stores, you may also meet our Retail Director for an informal chat.
For some handy details, have a look at ‘Your Pathway to a DFS Career’ on our Careers site
About DFS
Did you know a DFS sofa is in one-third of Britain’s homes?
Since 1969, we’ve been creating and selling sofas that reflect people’s unique styles and tastes. Our purpose is to bring great design and comfort into every home, in an affordable, responsible and sustainable manner.
We’re the UK’s leading sofa retail specialist, but here’s the secret to our success - our customers and our people are at the heart of everything we do, and our culture is rooted in our core values: Aim high, Think Customer and Be Real.
Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
DFS Benefits
- A competitive salary based on the size of the store, as well as a bonus based on store turnover and a KPI related bonus - don't worry we can talk you through this to make sure you really understand how you'll be paid
- Car Allowance
- 30% colleague discount across DFS and Sofology products
- Generous holiday allowance (with the option to buy more)
- Enhanced family leave and a paid volunteering day
- Leadership development programmes and ongoing training
- Wellbeing support, including healthcare, an EAP, and discounted gym memberships
- Group pension and Sharesave scheme
- Life assurance and company sick pay