Your new role
Digital has become a key focus for our business and is instrumental in driving our continued growth and position as market leader within home furniture, working across our range of brands. The successful candidate will therefore play an important role in helping to deliver our Paid Search proposition against pre-agreed KPIs, drive account optimisation and develop work to best-in-class industry standards.
What you'll be doing
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Responsible for the day to day optimisation of existing paid search campaigns, researching and developing new activity opportunities, owning A/B testing plans and looking to maximise the return on investment against the channel KPIs.
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Take ownership of building, maintaining and optimising PPC campaigns – working to category specific ROAS targets and KPIs.
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Actively develop ongoing A/B testing plans around ad copy, landing pages, images, etc. – looking to drive CTR & conversion rate.
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Actively seek out new keyword opportunities using a variety of methods and tools.
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Monitor and influence all aspects of bidding activity on PPC keywords and products, with a view to driving profit, whilst maintaining ROAS and ROI v targets.
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Supporting the Paid Search Team and working in partnership with external agencies to achieve category and digital KPIs, calling out & looking to positively resolve changes in performance.
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Taking pride and ownership of work to ensure all activity is being implemented to the highest standard and error free.
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Ensuring that reporting is kept up to date, calling out changes in performance to the PPC Manager and wider Paid Search Team
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Conduct keyword research, testing and provide insight and analysis on the Paid Search activity to support other business functions
The role is for you if...
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Knowledge of PPC is key for this role.
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Able to demonstrate an understanding of the customer journey and wider role digital plays across omni-channel shopping behaviours.
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Proactive in bringing forward new ideas
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Ability to work with our external partners to deliver efficient paid search activity in a customer led way.
About DFS
It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.
We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.
Are you ready to make yourself at DFS?
DFS Benefits
- Excellent salary
- Up to 10% bonus
- Progression and Development opportunities
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
- Generous holiday allowance – the time you need to rest and relax and the longer you’re with us, the more time you’ll get! Opportunity to purchase additional holidays each year!
- Enhanced maternity, paternity and adoption leave to give you the time you need to settle in with your new family member
- Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind
- Group Pension Scheme
- Group Sharesave Scheme
- Life Assurance & Company Sick Pay
- Full comprehensive training
- Paid days to volunteer each year
Any offer is subject to references & DBS Checks