Your new role
DFS is looking for a passionate and proactive Social Media & Content Senior Executive to work within the DFS marketing team. The ideal candidate will have an interest in the 'Home' category and have a strong mix of creative and technical skills which will be used to take ownership of the day to day management of our social platforms as well as create content for, implement and contribute to the organic social media strategy.
The right candidate will have bundles of enthusiasm for promoting the DFS brand and product range across our social media platforms and will be committed to the communities they manage. They will report into the Head of PR and Influencer Marketing but they will sit within the marketing team and have strong working relationships with our brand and digital marketing colleagues. They will also work alongside the social media customer service team to ensure our community's needs are being met.
What you'll be doing
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Day to day implementation of the organic social media strategy and management of DFS social media channels, adapting content to suit different channels
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Oversee the scheduling of content across platforms using scheduling tools (Sprinklr)
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Create engaging content as well as outsource and manage production of content
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Work with the PR team to form key relationships with influencers and the SEO team to ensure maximum optimisation
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Understand, research, track and engage with our social media communities
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Set targets, monitor, track, analyse and report on the performance of our campaigns and platforms using insight tools (Sprinklr)
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Use insights to keep up with latest trends and adapt our activity to ensure continued relevance and increased performance
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Analyse and report on competitor activity
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Work alongside and educate other team members on the best use of social media
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Liaise and collaborate with cross agency partnership
The role is for you if...
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You have an excellent operational understanding of a range of social media platforms particularly Instagram, Pinterest, Facebook, Twitter and YouTube
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A good understanding of consumer behaviours and consumer marketing
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Strong copywriting and editing skills with a good eye for detail
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Good creative skills in order to contribute new and innovative ideas
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Analytical skills in order to monitor and measure success and interpret stats
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Good organisational skills and the ability to juggle multiple projects and produce quality work at pace
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Good communication skills with a collaborative attitude and easily able to form good working relationships with both colleagues and agency partners
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Ability to understand and spot reputational risk
About DFS
It takes a whole lot of passion to be at the centre of what makes a house feel like home — and that’s just what we do at DFS. We’re the leading sofa retail specialist in the UK, helping people find a comfy seat on great quality sofas since 1969.
We're a market leader in the UK because of one thing: our people. Our people made us who we are and will drive us into our ambitious future, together. We offer incredible opportunities to get stuck into fun and meaningful work as well as learn new skills — so you can really ‘find your thing’.
Are you ready to make yourself at DFS?
DFS Benefits
- Excellent salary
- Progression and Development opportunities to grow your skills
- A huge 30% colleague discount, plus 15% friends & family discount across our Group (DFS, Sofology, Dwell)
- Generous holiday allowance – the time you need to rest and relax and the longer you’re with us, the more time you’ll get! Opportunity to purchase additional holidays each year!
- Enhanced maternity, paternity and adoption leave to give you the time you need to settle in with your new family member
- Access to a range of high street & online discounts from: Sainsbury’s, ASOS, Currys PC World, IKEA, John Lewis and more.
- Discounted Gym and Cinema memberships to help you unwind
- Group Pension Scheme
- Group Sharesave Scheme
- Life Assurance & Company Sick Pay
- Full comprehensive training
- Paid days to volunteer each year
Any offer is subject to references & DBS Checks