Your new role
As the upholstery web trade lead for DFS you will be building great relationships with commercial, marketing, retail and customer teams.
You will be looking at product performance data and identifying which ranges are working well and which ranges need more support. You will review the way products are displayed on the site and boost products up the listers when they are performing well. Understanding campaigns, new product and brand launches will be an important part of this role and planning how we bring the key features and benefits to life with appropriate content.
This is a hybrid opportunity, with 3 days in the office and 2 days at home.
What you'll be doing
- Campaign and Product Set up : Support promotional and new product launches ensuring proper setup of copy, imagery, pricing, and campaign timelines that maximise sales opportunity.
- Lead on ad hoc promotions and seasonal sales, Black Friday etc supporting the product set up team with onsite execution.
- Driving Upholstery Sales Performance: Explore initiatives to enhance upholstery product sales across DFS.CO.UK and DFS.IE.
- Tactical Trading Actions: Utilise data and insight to evaluate product performance, prioritising top-converting items or those getting lots of views via homepage nominations, sequencing etc. Working with the analytics manager to get the right data.
- Customer Journey Improvements: Collaborate with the team to identify opportunities to improve customer journey, implementing solutions with relevant stakeholders. Review and have input on AB test ideas supporting optimisation.
- Performance Reporting: Deliver and present insights on trading trends and opportunities using analytical tools like GA4, Power BI, and Content Square. Training will be provided.
- Project Support : Support improvements across Attract, Inspire, Convert and Nurture as required.
Relationship Building: - Collaborate with Marketing: Ensure alignment on email campaigns.
- Coordinate with Buying and Merchandising: Ensure you stay informed about new product launches and campaigns by having strong relationships
- Engage Customer services and Websales: Ensure any pain points or opportunities across the business are explored.
The role is for you if...
You have...
- Experience in upholstery: Understand the upholstery sector and the product attributes and promotional messages that need to be highlighted to customers.
- Analytical and Commercial awareness: Solid analytical skills combined with an understanding of how we can drive better performance.
- Collaborative Team Player: Ability to build and nurture relationships with both internal and external teams, fostering a cooperative work environment.
- Customer-Centric Attitude: Focused on delivering great customer experiences with a positive, hardworking, and proactive mindset.
- Previous ecommerce experience is not essential but awareness and understanding of what makes a good customer experience is. Being able to communicate what a great ecommerce experience looks like for you as an end user is important. landing pages, and SEO opportunities.
About DFS
We’re home to DFS, Sofology, and The Sofa Delivery Company - three distinctive brands with a shared mission to bring great design and comfort into every home, affordably, responsibly, and sustainably.
At DFS Group, everyone plays a part. Whether you’re supporting our brands or serving our customers, you’re helping shape the future of furniture retail. Each brand has its own identity and creative direction, but we’re united by a culture that puts people and purpose at the heart of everything we do.
DFS Benefits
- Potential Annual Bonus Scheme: Contribute to our success and get rewarded for it
- Growth and Training: Learn new skills and develop your career with us
- Leave: Enjoy a great holiday allowance, with the option to buy 5 extra days. Take advantage of our enhanced leave for Maternity, Paternity, Shared Parental, and Adoption, plus a paid volunteering day each year
- Discounts: Get 30% off DFS and Sofology products for yourself, plus discounts for friends and family - and savings at big brands like Sainsbury’s, ASOS, and IKEA
- Wellbeing Perks: Access healthcare services, an Employee Assistance Programme, and discounted gym memberships
- Pension and Savings: Join our Group Pension and Sharesave schemes
- Life Assurance & Sick Pay: Peace of mind with Life Assurance and Company Sick Pay
Everyone Welcome
Across our Group, we're committed to a culture where everyone feels welcome, valued, and can thrive at work. We celebrate diverse voices, champion inclusion, and support each other through our growing colleague networks. We invest in partnerships that drive change, from supporting Doncaster Pride and introducing the Hidden Disabilities Sunflower, to partnering with Carers UK and developing leaders with Diversity in Retail.
We're proud to be an equal opportunities employer, committed to building a workplace that reflects the communities we serve. So, if your experience doesn't quite match the specification, we'd still really love to hear from you